Best Brand Manager Ever

“Early in 2005, Barack Obama met with half a dozen advisers in Washington to plot strategy. Some of those who participated remember that the group focused less on the details of Obama’s new job as the junior senator from Illinois than on managing his overall political image. He wanted to run for governor, maybe even president, someday, and preparing required a risky choice between two approaches to Washington,” the Washington Post reports.

“With an eye on his next goal, Obama treated the Senate as a bridge to be crossed – a place to learn the conventions of Washington, win powerful friends and shape what advisers referred to as his ‘political brand’.”

And in other news, Advertising Age has named Obama as its Marketer of the Year.

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